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野路子玩微博:段子手的伎俩


是你想多了,微博海量转发没你想象的那么复杂,通过段子手们的一些“野路子”策略在某种意义上可以让你的微博传播的更快些。前提是,你得有真实粉丝,我始终认为购买僵尸粉不是一个很好的方式,套用微博上很流行的那句话:你这么屌,你的粉丝知道么?那有童鞋又要问,可是怎么才能有更多真实粉丝呢?这个问题我会专列一篇详细谈谈我的看法。本篇作为“野路子玩微博”的开篇,给大家介绍下段子手们的伎俩,这里的“伎俩”不含贬义,纯属技术上的分析,翻看段子手们的微博常常会发现一些意想不到的的“捷径”。

1、利用GIF动态图制造恶作剧效果
题图的照片是我一次窝在被窝里用爪机看到的,着实吓了一跳,本着好东西不能一个人独享的精神我转了出去。结果大家也都心照不宣地按照PO主的思路去传播。

原文:著名大师写出了世上最小的字,我放大一靠,果断转了

配图其实是一个两帧的GIF动态图,下文的介绍我们会发现这是一个段子手通用的策略,缩略图看起来确实是密密麻麻的小字,“好奇害死猫”,网友一般会点开查看,结果不幸中招。玩微博的人都有分享的精神,放心,绝大多数网友都会转给左边。于是就会形成一种病毒式传播。(ps:这种微博适合在睡前大家都窝在被窝里的时间去发,效果会很好。)
原微博链接:http://weibo.com/1570610520/Al8XBvbJw

2、神展开
这也是利用GIF动态图营造的一种效果。
原文:这是一个能吓死所有胖子的鬼故事!……我被吓哭了5555555
同样密密麻麻一堆字,点开却是夏天快到了。我觉得胖子是跟处女座一样经常被黑出翔的对象,大家可以在这上面多动一些心思。比如还有一条微博写道:一些不用运动不用节食就能瘦身的好方法,亲测有效,分享给大家。点开后的内容是“想得美”(太令人发指了。。。)
原微博链接:http://weibo.com/1994998151/Atku6epvp
http://weibo.com/1751158793/A3PFS4q9N

3、翻牌
今年春节前后段子手们都在玩的一个游戏,制作9张GIF动态图,每张图第一帧都是封面,可以用9张图做成一句话,比如“你的前世是什么动物”正好9个字,然后每张图的第二帧是对应的一个个动物图片。这可以看做是新浪微博#让红包飞#的山寨版,草根的力量太强大了,你官方有强大的推荐资源,我们草根自己的山寨产品也能玩得很high。
原微博链接:http://weibo.com/3048890033/AtkxwFV4O

九宫格这种形式为什么这么火?网络作家@飞行官小北 的解读很有意思:九宫格这种形式现在很火,为什么?仪式感,对不对。本来是一锅汤,被分成九格,中间涮羊肉,两边是牛百叶和黄辣丁,前后两排放青菜菌类和豆制品,腔调一下子就起来了。你好,虾滑请帮我放至第七宫。话一出口就能梦回大唐,一种精神上的时空之旅。

值得注意的是,这种九宫格的创意越来越多元化,不只是段子手在玩,一些传统媒体的官博也开始实践,比如@央视新闻 这条:

【今天小年 春节模式正式开启啦!】今天是农历腊月二十三,是北方传统的”小年”。古话说”二十三,糖瓜粘,灶君老爷要上天”。今天开始,春节拉开序幕,人们约定俗成地祭灶、扫尘、穿新衣、贴春联、吃年夜饭、守岁、拜年,大人们还会向晚辈发压岁钱。期待吗?距离春节仅剩7天,年来啦,转起迎接!

遗憾的是,央视新闻小编似乎还不太清楚翻牌创意九宫格的要领,只是做了9张静态jpg格式的图片,如果每一天都拆分成两帧,封面+内容,更容易制造一种陌生化效果,吸引网友的猎奇心理,增加浏览者在此条微博的停留时间,更容易促成转发。
原微博链接:http://weibo.com/2656274875/AthMIg8ba

4、小白纸
小白纸是段子手们独创的一种微博形式,也是一种神展开。具体做法是,将段子的槽点用小字放在一张空白图片中央,想要查看槽点需要点开图片。通过这种强制性操作动作,增加浏览者在微博的停留时间,营造想象空间。
举个栗子:

点开的结果是:你这么胖,怎么可能变小?
@纸园 是一个专门收集整理小白纸微博段子的账号,PO主一段时间曾与我讨论过想要做一个类似9gag一样,基于微博的社会化小白纸分享平台(zhiyuan.me)后来因为技术原因搁置了,感兴趣的程序员童鞋可以联系PO主一起来搞。

5、填空题
这种微博一般采用调查问卷式的互动,用下划线预留出需要网友回答的内容,微博本来就有互动属性,在微博上做调查类话题很容易获得响应,翻看网友的回复有时也是一种享受,总有一些神回复被疯狂点赞,这也是社交媒体的魅力,吸引同好,引起共鸣。这种形式适合在某些重大赛事结束后,或突发事件发生时,把握好事件节点简单一问,便有网友群起响应。
举个栗子:

国足1:5惨败泰国队,你现在最想说的是:________!

原微博链接:http://weibo.com/2917423344/zBA8TEvTq
我在运营同城微博的时候发现这也是一个很好的互动方式,天气的变化,同城的网友会反应很积极,因为这是跟他们关系最紧密的话题:

【庄里出着太阳下起雨】@热带雨林MISS:外边好大的太阳,突然毫无征兆的就下起雨了!@吴朋雨:出着大太阳下着雨!@迁徙的蓝鸟:这是传说中的太阳雨吗?庄亲,你那下雨了吗?你是不是也突然想起了那句诗____________。

原微博链接:http://weibo.com/2917423344/zAVRVeBm7

#石家庄天黑了#庄亲,此刻你最想说:_______ 。

原微博链接:http://weibo.com/2917423344/zAjB6oHso

6、给心情配个图
有趣的GIF动态图网友都喜欢,如果在这个动态图上加一个跟大家利益相关的元素,就更受欢迎。
比如:

当我听到有人提醒老师还没有布置作业的时候

Tips:校园题材的内容也是网络上长盛不衰的话题,即使是毕业很久的人,也会很容易戳中笑点,午夜梦回高考的噩梦总是挥之不去,因为在人一生中最初的记忆是从学生时代开始的。

7、当三次元遇到二次元

@新周刊 的一条微博,文字说明是“济南,佛跳墙”。一句“进击の弥勒佛”的评论引起网友疯狂转发。

互联网一代都是在动漫下长大的一代,很多网络流行语来自于日本动漫,他们更倾向于用动漫里的术语描述这个世界,加之国内对言论的管制,一些不可言说的话题转换成二次元的语言更容易逃避审查。
段子手们经常会利用二次元与三次元的对话制造话题,很多人的微博头像是卡通人物,“如果你的头像从屏幕里出来要杀死你,你最想说的一句话是什么?”“你最希望你头像人物给你的礼物是什么?”爱屋及乌的心理,大家都热衷参与这类话题讨论。
关于动漫文化推荐一个叫做“萌娘百科”(http://zh.moegirl.org/)的站点,萌娘百科是非营利性ACG百科网站,任何人都可以参与编写,有些类似维基百科。如果在情人节到来时你还不知道FFF团,那就太OUT了~

8、手机图片

随着智能手机的普及,移动网络的提速,未来将是移动互联网的时代,相应手机屏幕这块巴掌大的地方的玩法也开始丰富起来。
去年年底微博上流行一张类似二维码的图片,据说闭上了一只眼睛,倾斜手机,从充电孔的方向看,或从手机右侧看,都会看清图片上的英文字母。
这种图片的原理其实是用图片处理软件把英文字母超两个方向拉伸的结果,具体方法网上很多,这里不再赘述。
范例微博:http://weibo.com/2976207260/Au3ynduxO

本文提到了8种段子手们常用的微博编写策略,抛砖引玉,欢迎大家在下面评论区分享更多好玩的“伎俩”。
我的微信公号:welovesns
二维码:

新浪微博:@小饿

作者简介:

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