Menu

苹果推类微信IM软件会成功吗?

苹果推类微信IM软件会成功吗?
导读:苹果公司于北京时间6月3日凌晨1点在美国旧金山举办全球开发者大会(WWDC2014)。iOS 8、新一代OS X在本次大会上推出。新的iMessage更像一个IM聊天工具,不仅支持群聊还可直接发送语音和视频,在iOS用户之间可完成微信或Whatsapp等软件的几乎所有聊天功能。
早晨刷微博时看到老东家天涯社区的执行主编华子GG质疑:操作系统公司做IM,鲜有成功的先例。微软的MSN已经下线了,而Google的Hangout则几乎无人知晓(因为Android系统的多元化,使用原生系统的用户非常少)。苹果的iMessage能开创先例吗?
在笔者看来,IM即时通讯软件是网络自由精神的体现,苹果的操作系统本身不是开放系统,加之更新换代慢,每次更新系统意味着硬件终端需要更换,成本如此巨大,想成功得先走低价路线吧?
这次大会上苹果CEO库克黑完微软Win8.1的市场占有率后,不负众望地点评了安卓市场占有率:去年有1亿3千万用户购买了他们人生中第一部iPhone手机,其中不少是从Android阵营中倒戈的。他们过去不小心买错了手机,而现在则找到了更好的体验和人生。iPhone在中国的用户中几乎有一半是从Android投奔过来的。
IM即时通讯的性质决定了只会是微信一家独大: IM容易产生市场垄断,关系链本身就是雪球;关系链一旦形成,就很难迁移 ;IM本身不赚钱,在市场占有率不高的情况下,日子难熬,MSN亏了多年,总算是寿终正寝了。
再看看类微信IM界的老二们:易信、微米、来往、旺信、甚至京东商城也要推自己的IM……去年下半年烧钱过后,又是送流量、又是送话费,微信依然是傲然坐老大地位岿然不动。垂直细分IM不是纯粹的IM,往往是辅助主产品,不赚钱也过得去。
各大互联网甚至手机厂商进入类微信IM领域,最终目标无非该是培养自己的SNS网络,以此培养用户黏性并扩展业务。否则竞争对手一但推出类IM服务,难免陷入被动局面。苹果推IM应该不会成功,当初小米推米聊,差点做了IM老大的地位,被微信一个不小心弯道超车,从此一蹶不振。再如,淘宝有如此大流量,又有社区等各种概念吸引用户参与,结果还是不温不火,只限制于淘宝内部使用。去年微米叫的风生水起,试图问鼎IM大佬之位,最后不也不尴干尬吗?试问现在微米除了新浪员工在用,还有哪些人在用?
中文网络界几个妄图推出类微信IM的企业巨头无一不是以失败告终。移动、网易、阿里巴巴……如果仅仅苹果是为了用户维护,还不如做好自己的产品。
库克在嘲讽安卓系统安全风险系数高的同时,不妨了解一下用户为什么会越狱,无非是提高终端设备的可玩性,事实上苹果iOS系统已经针对中国用户做了一些让步,譬如iOS7系统增加九宫格键盘。苹果iOS8发布在即,更应该重视一些越狱功能:

iOS操作系统底栏可以挤进更多的应用的功能;
为单一文件夹或应用设定密码锁定的功能;
智能的锁屏功能,在家里、办公室或其他的安全场合,就不太需要密码锁定屏幕;
更换默认浏览器,Safari固然优秀,但习惯Chrome,Firefox、Opera或其他浏览器,是不是允许用户修改默认浏览器?

同学们还有什么希望在iOS8增加的越狱功能,不妨跟帖说一说~

作者简介:

本文固定连接:http://www.dongjunke.com/?p=587,转载须征得作者授权。

如果觉得我的文章对您有用,请随意打赏。您的支持将鼓励我继续创作!

¥ 打赏支持
  • ysl handbags 1天前 20楼

    I not to mention my guys have been checking the best secrets and techniques found on the blog while then came up with a terrible suspicion I never thanked the blog owner for those secrets. Most of the young boys ended up absolutely passionate to read through them and have in effect sincerely been taking pleasure in those things. Thanks for genuinely really accommodating and then for finding certain remarkable issues millions of individuals are really desirous to understand about. My very own sincere apologies for not expressing appreciation to sooner.

  • michael kors factory outlet 2天前 19楼

    I am only commenting to make you understand of the perfect encounter our daughter developed checking your web page. She mastered lots of issues, which include how it is like to possess an ideal teaching character to let many people with ease fully understand a variety of impossible subject matter. You truly did more than our own desires. I appreciate you for displaying these invaluable, healthy, edifying and as well as cool guidance on your topic to Tanya.

  • off white jordan 1 4天前 18楼

    My husband and i ended up being quite delighted when Albert managed to deal with his preliminary research while using the precious recommendations he grabbed through the site. It’s not at all simplistic to just be freely giving methods that other people have been trying to sell. So we see we’ve got the blog owner to appreciate for this. The most important explanations you have made, the easy web site menu, the friendships you can assist to create – it is mostly amazing, and it’s making our son and us know that that issue is amusing, and that is tremendously serious. Thanks for all the pieces!

  • nike cortez 5天前 17楼

    Thank you so much for giving everyone an exceptionally memorable chance to check tips from this web site. It’s always so cool plus stuffed with a lot of fun for me and my office peers to visit the blog at the very least three times in 7 days to see the fresh secrets you have got. And of course, I’m always fulfilled with the outstanding concepts you give. Certain two ideas in this posting are essentially the best we’ve ever had.

  • curry 4 shoes 6天前 16楼

    Thanks for all of the labor on this website. Kim loves doing investigations and it’s really obvious why. My spouse and i notice all of the compelling form you produce helpful solutions via the web blog and as well as improve contribution from other ones on that matter so our own daughter is in fact discovering a lot. Have fun with the remaining portion of the new year. Your performing a terrific job.

  • yeezy boost 350 1周前(03-15) 15楼

    I precisely desired to thank you very much yet again. I am not sure the things I would’ve sorted out in the absence of these tricks shown by you about that concern. It has been a real frightful setting for me personally, however , considering the specialized tactic you resolved the issue made me to cry with delight. I am happy for this assistance and even pray you comprehend what a powerful job you have been accomplishing instructing many others through your webpage. I am sure you’ve never got to know all of us.

  • balenciaga speed 1周前(03-13) 14楼

    A lot of thanks for all your valuable work on this web page. Gloria loves getting into internet research and it’s really easy to understand why. A lot of people learn all of the powerful form you create effective secrets by means of your web blog and therefore recommend contribution from the others on that concern so our favorite child is now studying a great deal. Take pleasure in the remaining portion of the year. You are conducting a great job.